Feature Group	Feature Name	Description	Research Basis
Must-Have	Trust Signal Integration	Interactive guide explaining certifications (e.g., BPA-free, food-grade) in plain language, expert reviews, and testimonials to build credibility	User interviews revealed distrust in labels without explanations.
	Trust Badge System	Visual icons (e.g., “Dishwasher-Safe,” “Pediatrician-Approved”) on product pages.	User interviews emphasized the need for quick, scannable trust signals.
	Integrated Educational Tooltips	Bite-sized pop-ups explaining material safety (e.g., “Why bamboo lids isn’t for wet food”).	User interviews showed that sometimes users skip dense blogs but engage with contextual education.
	Curated Product Bundles	Pre-selected, cohesive kitchenware sets that simplify decision-making and reduce research time.	Competitive analysis showed gaps in curated, practical bundles.
	Seamless Mobile-Optimized Site	Fast, responsive, and intuitive mobile-first design.	User Behavior & Technical Research
	Integrated Blog & Educational Content	Embedded content that explains product materials and eco-safety in simple terms, reinforcing trust.	User interviews and secondary research emphasized the need for clear, digestible education.
	Frictionless Checkout Process	Streamlined, 3-step checkout with guest options and saved preferences to minimize drop-offs.	User behavior analysis showed cart abandonment due to complex checkout flows.
Nice-to-Have	Personalized Recommendation Engine	Algorithm-driven suggestions that tailor product bundles based on user preferences.	User behavior and market analysis highlighted demand for personalization.
	Customizable Bundles	Let users swap items in pre-designed bundles without losing discounts.	User interviews revealed hesitations about unnecessary items in bundles.
	Intelligent Product Filtering	User research highlighted the need for quick, clear comparisons.	User research highlighted the need for quick, clear comparisons.
	Advanced Product Comparison Tools	Side-by-side comparison of materials, certifications, and prices.	User research highlighted decision fatigue when comparing products manually.
Surprising	Interactive Product Demos	Dynamic, interactive demos showcasing product usage and care instructions for a richer experience.	User research revealed a preference for visual, interactive education.
	Social Proof Integration	Curated social media feeds and influencer endorsements on product pages.	Secondary research highlighted the power of social proof.
	Sustainability Impact Calculator	Shows how each purchase reduces plastic waste	Social media sentiment analysis highlighted desire for tangible impact metrics.
Can-Come-Later	Loyalty & Rewards Program	A program to reward repeat purchases and build long-term customer loyalty through incentives.	Market research and business goals emphasized the importance of customer retention.
	Community-Driven Reviews	User-generated photos/videos of products in real kitchens.	Social media analysis showed trust in real buyers content over brand claims.
	Multi-Language Support	Support for additional languages (instead of NL and EN) to broaden market reach across diverse European regions.	Business expansion goals and user demographics analysis.